What about Henriëtte Faroche?

Henriëtte Faroche is a skin care brand that offers products based on natural extracts from flowers and plants paired with an extensive skin care line. All Henriëtte Faroche products and treatments have one thing in common: the force of nature. In a nutshell, an ancient science of purely natural products in combination with the latest and most modern skin care knowledge.

The Faromatique concentrates are an important element within the Henriëtte Faroche skin care line. Faromatique is a combination of the concepts of Faroche, essential oils and aesthetics. Faromatique concentrates consist of 100% purely natural ethereal or essential oils, which is also called aromatherapy. These oils are highly concentrated extracts of leaves, flowers, fruits, stems, wood and roots. Each oil has its own specific properties and the effect is particularly powerful and quick. The quick effect means that essential oils are highly suitable to achieve good skin care results.

Henriëtte Faroche has accurately combined those essential oils that promote fast cell regeneration and help relieve specific skin problems. There are seven different Faromatique concentrates designed for each skin type. The Faromatique concentrates can be combined with the complete Henriëtte Faroche range.

Specifically designed for beauty salons, Henriëtte Faroche is only available on the professional market. This means Henriëtte Faroche products are not retailed in chemists or perfumeries, which expresses the brand's exclusiveness that only beauticians can provide.

A bit of history...

Founded in 1991, Henriëtte Faroche has been active on the professional market since 1993. Here is a bit of history for you...

Dancohr Corporation, the company behind the brand Henriëtte Faroche introduces a new skin care brand on the market. Henriëtte Faroche was 'born' in 1991 and derived its name in part from Dancohr's founder, Henriëtte Spitters. Initially a mail-order company for the Dutch market, Henriëtte Faroche was able to offer consumers high-quality products at competitive prices.

As Henriëtte Faroche's popularity grew amongst beauticians across the country, the company abandoned its mail-order mission in favour of the professional Dutch market and started developing salon products and an adapted product range specifically geared to this client group. This resulted in a complete skin care line for salon use and retail.

The brand's fresh and young look soon made Henriëtte Faroche a must-have. The very competitive pricing with excellent margins also contributed to its success. To keep up with Henriëtte Faroche's blistering growth, new products were introduced. As a result, Henriëtte Faroche was able to sustain growth in a saturated market.

In 1996, Dancohr Corporation started exporting to Russia where Henriëtte Faroche was successfully introduced to the professional market. Soon other European countries followed.

Henriëtte Faroche reached a new milestone in 1999. A new house style was designed to replace the former look. For the first time in the history of the company, products were sold in fancy box packaging and various lines were given names instead of numbers. Henriëtte Faroche had matured!

After an eight-year period of unchanged styles, 2007 marked the introduction of a new, fresh look!
In repositioning the brand, the product range was given a new image to better emphasise the natural background that characterises Henriëtte Faroche.

Each Henriëtte Faroche product line was assigned a colour, creating a look that was fresh, young and every inch Henriëtte Faroche.
To tie in with the product range and highlight the brand's natural origins, we also adapted the packaging.

This restyling was part of an overall branding strategy to emphasise the 100% natural background of Henriëtte Faroche. As a result, Henriëtte Faroche was able to develop into a unique skin care brand with a fresher, younger and more luxurious look.

After taking part in the largest trade fair in Asia, Henriëtte Faroche partnered with a leading player on the Chinese market to adapt various products to the wishes and demands of Asian consumers. The brand was now fully Asia-proof!

In 2008, Henriëtte Faroche was successfully launched at Asia's largest beauty trade fair and received with great excitement.